montana photo blog
one frame at a time…
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Archive for August, 2009
raw and uncompromised
i have had many assistants ask why i shoot jpg+raw for everything i shoot from Visa ads to test shoots. i have always answered the same way, “you never know” here are a couple of those you never knows in action. The Tiger Woods shot and the Padraig Harrington trophy shots were a no brainer to shoot raw but the shot of the hands wasn’t so much. That shot came during another shoot for American Express. What you are looking at is a cropped version of the original which was a full body vertical image. (You have to love the Nikon D3’s) So when you are shooting, shoot raw. Don’t take a chance on missing out on potential large scale usage and larger usage fees! With digital storage so cheap you have no excuses to not shoot raw.
